Just Do Your Job

Michael Nicholson and Chris McKay have one primary responsibility every transfer window: get the deals over the line. Right now, that simply is not happening.

With the new season fast approaching and crucial European qualifiers looming, Celtic supporters are once again watching the same frustrating story unfold. Endless links, endless negotiations, endless delays—but precious little action.

Supporters have every right to ask why.

The club has the financial resources. The need for reinforcements is obvious. Yet every day that passes without new signings only increases the pressure and the frustration.

Michael Nicholson is the Chief Executive. Chris McKay is the Chief Financial Officer. Their reported total remuneration packages have exceeded £800,000 and £500,000 respectively in recent financial disclosures. Those are significant rewards, and with them comes significant responsibility.

Every supporter who buys a season ticket, purchases a shirt, renews Celtic TV or spends money in the club shop is investing in Celtic. But the investment goes far beyond money.

Supporters invest their emotions. They invest their time. They arrange their weekends around fixtures, travel thousands of miles to follow the team, pass their love of Celtic down through generations, and live every victory and every disappointment. Celtic is not just another football club to its supporters—it is part of who they are.

That emotional investment deserves leadership worthy of it.

Instead, fans see negotiations dragging on while rival clubs strengthen. They see another transfer window slipping by with the same familiar excuses and the same unanswered questions.

If there are financial restrictions preventing deals from being completed, supporters deserve clarity. Is majority shareholder Dermot Desmond placing financial limits on spending? That is a question many supporters are asking, but without greater transparency it remains unanswered.

No supporter expects every transfer target to sign.

But supporters do expect urgency.

They expect planning.

They expect competence.

Above all, they expect accountability.

This football club cannot continue entering every important transfer window looking reactive rather than prepared. European qualification, domestic success and long-term progress should not depend on last-minute scrambling.

Celtic have built a position of financial strength over many years. The purpose of that strength is surely to improve the football team when it matters most.

The message from supporters is becoming impossible to ignore.

Just do your job.

Because if Celtic fail to strengthen again, it won’t simply be another disappointing transfer window. It will be another opportunity lost, another season where supporters are asked to give everything emotionally and financially while those entrusted with delivering for the football club fall short of the standards that Celtic fans have every right to expect.