The countdown has already begun.
Every day Celtic delay strengthening this squad is another day wasted before the biggest games of the season arrive.
Supporters continue to read reports linking the club with Tjark Ernst, Zinedin Smajlović and other targets, but rumours don’t improve a starting XI. Players do.
The frustrating part isn’t that Celtic are being linked with footballers.
It’s that the same pattern repeats every transfer window.
Identify targets.
Negotiate endlessly.
Hope everything falls into place before the qualifiers.
For a club with Celtic’s financial power, that’s simply not good enough.
Champions League football isn’t won in August. It’s earned by the work you do in June and July.
The board should be giving new signings weeks to settle into the squad, not days.
Celtic have built a position of dominance in Scottish football.
Now they need to start behaving like a club that expects to compete in Europe rather than simply qualify for it.
Supporters have invested their money, their passion and their belief.
The least they deserve is a transfer strategy that matches their ambition.
The clock is ticking.
The excuses are running out.
